As Frito-Lay’s most mischievous brand, we wanted to bring an idea that embodied Cheetos’ playful nature, but pushed them out of their comfort zone at the same time. What better to do that than “crashing” the Olympics without an official Olympic sponsorship? We pitched a partnership with the criminally overlooked and endlessly quirky USA Curling Team, and the rest was history. Spoiler Alert: They won Gold at the 2018 Winter Olympics. (Yay!)
*Shortlisted at Cannes 2018