The holidays aren’t the holidays without a little booze. But in the most festive - and competitive - time of year, Pernod’s biggest brands found themselves losing share. We pitched and executed their very first multi-brand content campaign, featuring Jameson, Absolut, Kahlua, Malibu and The Glenlivet. But how to break through the clutter?
When most other brands were setting out to warm hearts, we decided to go relatable and honed in on the many things that go wrong during the holidays. With the help of Jesse Tyler Ferguson’s inescapable charm, the campaign was a hit with consumers. The multibrand strategy saw a 52% increase in new buyers YoY.