For the second year of Dreamvention, Frito Lay Variety Packs challenged families to come up with inventive solutions to everyday problems. With the help of Cobie Smulders, we not only garnered some pretty ingenious inventions, but also featured each family’s smarts in a content series featuring Cobie and the prototypes.
The contest itself helped to further the brand narrative as a champion of the young, modern family. Being able to spend time creating together, as well as initiating conversations about the importance of STEM, all went a long way to prove we’re a snack that has your family’s back.