A solid leader in business to business flooring sales, Daltile struggled with their direct-to-consumer line when they came to us for help. They couldn’t break through to the everyday homeowner.
The business answer was to create a budget version of their high-end styles. And our print campaign took the hopes, dreams and styles of the everyday homeowner, and brought what they saw in their own heads to life. Sometimes, your dream home actually can be reality. And after this campaign, Daltile had the sales to prove it.