Ellington Fans wanted to turn what was traditionally a homeowner’s commodity product into a piece of art that reflects your style. Their offerings were extensive and unique, but their bestsellers were the plain, ho-hum fans you see in any cookie cutter apartment or model home.
We tackled this with a two-year plan. Year one, we established them as art - using high-end clothing and dance to establish the brand as “Fashion From The Ceiling.”
Year two, we pushed a little further, channeling style icons like Audrey Hepburn, Katherine Hepburn and Twiggy to help represent that no matter how defined your style may be, we have a piece made just for you.