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Pernod Ricard is a massive name in the bevalc industry, and as their lead shopper activation agency we had a massive job to do. For three years I led an incredible team of 19 creatives who poured their blood, sweat, and booze-soaked tears into brands like Jameson, Absolut, Malibu, The Glenlivet, Chivas Regal, to name merely a few. 168 programs, a few awards, and a handful of phrases like “Best in Class” later, one thing is absolutely certain: we dominated the bevalc shopper game. See below for a sampling of a few of the 360 in-store programs we executed together. More details on specific programs available upon request.